The Strategic Advantage of EV Charging Infrastructure for Retail Malls

A White Paper by EnergyOne EV Charging

2025 Edition

Executive Brief

The retail mall industry stands at a pivotal moment in its evolution. With electric vehicle (EV) adoption accelerating beyond 9% of new vehicle sales in 2023 and projected to reach 30% by 2030, mall properties have a unique opportunity to capitalize on this transformation. This white paper examines the compelling business case for installing EV charging infrastructure at retail malls, supported by current market data and industry insights.

Key Findings at a Glance

• Mall properties with EV charging infrastructure report 4% higher monthly visitor traffic • Average customer spend increases 5% during charging sessions • 80% of EV owners actively seek shopping destinations with charging capabilities • Federal and state incentives can offset 30-60% of installation costs • Properties with charging stations show enhanced tenant retention and leasing demand
  • • • Mall properties with EV charging infrastructure report 4% higher monthly visitor traffic.
      • Average customer spend increases 5% during charging sessions.
      • 80% of EV owners actively seek shopping destinations with charging capabilities.
      • Federal and state incentives can offset 30-60% of installation costs.
      • Properties with charging stations show enhanced tenant retention and leasing demand.

Market Analysis: The EV Revolution (2023-2025)

Current State of EV Adoption

The United States has witnessed unprecedented growth in EV adoption, with registrations surging past 9% of new vehicle sales in 2023. This growth trajectory has continued through 2025, supported by:

• Expanded vehicle options across all price points • Enhanced battery technology and driving ranges • Reduced total cost of ownership • Strengthening government support and incentives

Charging Infrastructure Landscape

Public charging infrastructure has expanded to over 180,000 stations nationwide, with federal initiatives targeting 500,000 stations by 2030. Fast-charging technology has evolved significantly, with charging times decreasing and power delivery increasing, making retail locations ideal for charging implementation.

The Mall Advantage: Why Retail Properties are Ideal for EV Charging

Natural Alignment with Consumer Behavior

Retail malls offer the perfect environment for EV charging due to:

1. Typical Dwell Time
   • Average mall visit: 1.4 hours
   • Level 2 charging session: 1-3 hours
   • DC fast charging session: 20-40 minutes
2. Amenities During Charging
   • Shopping opportunities
   • Dining options
   • Entertainment venues
   • Clean, safe environment
3. Infrastructure Readiness
   • Existing electrical capacity
   • Ample parking space
   • Weather protection
   • Security systems

Business Impact Analysis

Revenue Generation

1. Direct Revenue Streams
   • Per-session charging fees
   • Premium parking options
   • Advertising opportunities
   • Utility incentive programs
2. Indirect Benefits
   • Increased foot traffic
   • Extended customer dwell time
   • Higher per-visit spending
   • Enhanced tenant satisfaction

Property Value Enhancement

Properties with EV charging infrastructure demonstrate:

• Higher occupancy rates
• Improved tenant mix
• Enhanced property valuation
• Stronger ESG compliance

Implementation Strategy

Phase 1: Planning and Assessment

• Site evaluation and electrical capacity analysis • Traffic flow and parking layout optimization • Utility coordination and infrastructure planning • Budget development and incentive application.

Phase 2: Installation and Deployment

• Equipment selection and procurement • Construction and electrical work • Network connectivity setup • Testing and commissioning.

Phase 3: Operations and Maintenance

• Remote monitoring and management • Preventive maintenance scheduling • Customer support systems • Usage data analysis.

Financial Considerations

Investment Overview

Typical installation costs range from $25,000 to $750,000, depending on: • Number of charging stations • Type of chargers (Level 2 vs. DC Fast) • Required electrical upgrades • Site preparation needs.

Available Incentives

• Federal NEVI funding • State-level grants • Utility company programs • Tax incentives and depreciation benefits.

ROI Analysis

Based on current market data, properties can expect: • 2-5 year payback period • 15-20% internal rate of return • Multiple revenue stream opportunities • Enhanced property value.

Future Outlook

The EV charging landscape continues to evolve rapidly, with several trends shaping the future: • Faster charging technologies • Enhanced user interfaces • Integration with smart city infrastructure • Advanced energy management systems.

Recommendations

For retail mall owners and operators, the time to act is now. We recommend:

1. Immediate Action
   • Begin site assessment and planning
   • Apply for available incentives
   • Engage with utility providers
2. Strategic Planning
   • Design for scalability
   • Consider future technological advances
   • Plan for phased implementation
3. Operational Excellence
   • Implement robust maintenance programs
   • Monitor usage patterns
   • Gather customer feedback

About EnergyOne EV Charging

EnergyOne EV Charging provides comprehensive EV charging solutions, including: • Site planning and design • Engineering and project management • Construction and installation • Ongoing maintenance and support.

Contact Information

For more information about implementing EV charging at your retail property, contact:

EnergyOne EV Charging.  Corey Meiteen [email protected] Ph: 480.419.8210